It’s finally here — a shop built not just for those who venture into the wild, but by people who live and breathe it. Whether you’re a seasoned deer stalker, a dedicated gamekeeper, a newcomer to the world of shooting sports, a dog walker, a hiker or someone who simply finds peace in the solitude of the forest edge, we’d like to welcome you.
Our shop is more than a place to buy outdoor clothing and gear. It’s the start of something much bigger. It’s a space for like-minded people — nature-lovers — to find kit that truly supports their time outdoors. It’s also a project rooted in our passion for responsible fieldcraft, performance-driven clothing, and a deep respect for nature and the people who move through it.
As we open our doors, we’re proud to announce that we’re launching with a curated selection of clothing and equipment from HART, one of Europe’s most trusted brands for hunting and outdoor gear. There’s a good reason for this choice — and we’d love to tell you why.
Why We’re Starting with HART
Over the years, we’ve tried countless brands in the field. We’ve walked through pouring rain and bitter winds, sat for hours in the high seats, and covered miles over challenging terrain. We’ve come to understand that when you’re outdoors, performance isn’t optional — it’s essential.
That’s why HART was an easy first choice for our store. Their clothing and gear have a reputation for being built around the realities of field use — not just the aesthetics. From quiet, brushed fabrics that keep you stealthy in the woods to membrane technologies that ensure water doesn’t seep in when the weather turns, every detail in a HART product serves a purpose.
Their commitment to material technology stands out in an industry where appearance can sometimes take precedence over functionality. But with HART, there’s no compromise. Their multi-layer fabric systems, thermal regulation designs, and ergonomic fits show a clear understanding of how hunters, shooters, and outdoor professionals move, endure, and perform.
This is technical gear made by people who understand the demands of the field — and who care just as much about durability, comfort, and concealment as we do.
A Shop Built for the Outdoors — and for You
This isn’t just a retail venture. It’s a community initiative.
We want this shop to grow alongside you. Whether you're out with a rifle at dawn, walking dogs through rough country, or just gearing up for your next hike, we want to offer gear that meets your needs. That’s why we’re launching with a pre-order model for many of our products.
We believe in listening to our customers. By offering pre-orders, we’re giving you — our early supporters — the opportunity to shape what we stock. Your pre-orders help us understand which products are most valued, what sizes and styles are in demand, and how we can improve our future offerings.
It also helps us reduce waste and manage our environmental impact. Instead of overstocking shelves with products that may never be used, we’re aiming for intentional retail — based on what you actually want and need.
Our goal is simple: to stock a range of clothing and equipment that performs where it matters most — in the field. We’re not interested in fast fashion or throwaway gear. We’re here for products that last, function, and support the craft of outdoor living.
What You Can Expect From Us
As we grow, you can expect:
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Tried and Tested Gear: Everything we stock is chosen based on real-world experience — not just catalogue specs. If we don't wear it ourselves, we won’t sell it.
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Expert Curation: From layering systems and waterproof membranes and insect repellent treatments to stretch panels and quiet outer fabrics, we’ll provide the details that matter so you can make informed choices.
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Advice from the Field: We’re not just sellers — we’re stalkers, shooters, conservationists, and outdoor educators. We’ll be sharing blogs, videos, and resources to help you make the most of your gear and your time outdoors.
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A Focus on Responsible Outdoorsmanship: We believe that good fieldcraft goes hand in hand with good stewardship. Expect to see brands, practices, and initiatives that reflect our commitment to wildlife, habitat, and ethical hunting.
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Room to Grow: Your voice matters. We’re starting with what we believe in, but we want to hear from you. What works? What doesn’t? What products or kit do you wish you could get your hands on? Tell us, and we’ll listen.
What’s Available Now
Right now, you’ll find a carefully selected range of HART jackets, trousers, layering systems, and accessories that have been picked for their performance in typical UK stalking, shooting, and outdoor conditions. Many of these are available for pre-order, which means we’re able to offer a broader range without compromising on service.
We aim to fulfill all pre-orders within 30 days — and if there’s ever a delay, you’ll hear from us directly. No automated replies or hollow apologies — just honest communication.
We’ll also be adding more products throughout the coming weeks and months.
Looking Ahead
We’re incredibly excited about where this journey will take us. This shop is the start of a bigger mission — to support a deeper connection with nature, to champion ethical outdoor lifestyles, and to provide the kind of clothing and gear that makes your time outside more enjoyable, more comfortable, and more successful.
So whether you’re buying your first stalking jacket, upgrading your wet-weather gear, or just browsing to see what’s new — we’re glad you’re here.
We hope you’ll join us as we grow, learn, and explore what it means to be truly prepared for the wild.
Welcome to the shop. Welcome to something built for you.
And if you’re ready to see what HART has to offer, head to our product pages — or get in touch if you want help choosing the right kit for your adventures.
Let’s get outside.
